Penske and Golf Channel Activate Multi-Platform Branding Campaign
READING, Pa., and Orlando, Fla., April 28, 2016 — Penske, a leading transportation and logistics solutions provider, has teamed up with Golf Channel for a new #MovingDay Presented by Penske multi-platform branding campaign that encompasses Golf Channel's coverage of "moving day" across the world's professional golf schedule each week this season. The new collaboration further enhances Penske's digital marketing strategy, which supports its full-service truck leasing, truck rental and logistics business units, and includes digital, social and on air enhancements across Golf Channel's platforms.
Examples:
- Penske's golf-themed video advertising creative: #MovingDay Spots
- Golf Channel digital video segment: #MovingDay Digital News Segment
In golf, "moving day" is a commonly used term to describe the penultimate day, traditionally Saturdays, of a four-day tournament. Golf competitors on "moving day" strive to move up the leaderboard in order to set themselves up for success in the tournament's final round.
"Activating our brand across Golf Channel's coverage of golf's 'moving day' is an organic and effective way to raise the profile of Penske, because every day is moving day for people working in transportation and logistics," said Sherry Sanger, Senior Vice President of Marketing for Penske Truck Leasing. "This activation aligns closely with our brand and helps us reach key business decision-makers following the dramatic storylines each Saturday in the world of golf."
"Penske's #MovingDay is a prime example of Golf Channel providing creative solutions for our partners that showcases their brand within our high-quality content across Golf Channel's suite of targeted multi-media platforms," said Tom Knapp, Senior Vice President, Golf Sponsorships, NBC Sports Group. "In addition to utilizing significant digital and social media tactics, a strategic decision was made to promote the platform on television to raise further awareness of #MovingDay, amplifying the campaign while showcasing our deep commitment to our partner's media and marketing strategies."
# MovingDay Presented by Penske will be integrated across Golf Channel's platforms, including a feature segment each Saturday on Morning Drive, Golf Channel's daily news and lifestyle morning show; a weekly video segment via Golf Channel Digital; streaming video and banner ads; and promotion via Golf Channel's social media platforms, including Twitter, Facebook, Instagram and NBCU's Social Synch platform, amplifying this content to reach Penske's desired customer base at scale.
About Penske
Penske Truck Leasing Co., L.P., headquartered in Reading, Pennsylvania, is a partnership of Penske Corporation, Penske Automotive Group, General Electric Capital Corporation and Mitsui & Co., Ltd. A leading global transportation services provider, Penske operates more than 233,900 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe, Australia and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. Visit www.GoPenske.com to learn more. Penske Truck Leasing social media: Move Ahead Blog, Twitter, Facebook, LinkedIn, YouTube, Pinterest and Instagram.
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 11 languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open Championship, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Golf Channel's digital platforms, headed by GolfChannel.com, deliver unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and NBC Sports Live Extra and select programming is simulcast via SiriusXM's PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf's latest headlines, scores and analysis; GolfNow, the world's largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world's largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world's largest amateur golf tour.